SiliconANGLE theCUBESiliconANGLE theCUBE
  • info
  • Transcript
Could Amazon be built on Serverless in 2017?
Clip Duration 01:52 / December 4, 2017
Andy Jassy, AWS | AWS re:Invent 2017
Video Duration: 14:29
search

Narrator: Live from Las Vegas, it's theCUBE. Covering AWS re:Invent 2017 presented by AWS, Intel, and our ecosystem of partners. Okay, welcome back everyone we're here live in Las Vegas, 42,000 plus people, maybe 45, huge numbers here at AWS re:Invent 2017. Amazon Web Services' annual conference, wall-to-wall coverage our third day. I'm John Furrier, the co-founder of SiliconANGLE, with Stu Miniman, we're here with Andy Jassy, the CEO of Amazon Web Services. Andy great to see you again. Great to see you, thanks for having me on. Congratulations, we had a great chat a week ago, you and I sat down for breakfast and you kind of laid out a plan for the show here, but you kind of left a lot out. There's so much, I mean. You were holding back, and I thought-- Stu: Are you gonna be here for three hours, John? John: I thought I had great story. You needed the four hour breakfast. Oh dang, it was good. What an announcement, I mean your keynote, two and a half hours, I mean, the longest keynote I've seen, just non-stop announcements. You went right into it, no preamble, right into the announcements. How many announcements did you do, like 50 plus, what was the number? I think there were 22 new service of a features announced in the keynote I did. Alright, so you gotta look back now as it's coming down to an end, the party's tonight, what's your take? Obviously you're absorbing it still, you still kind of like, numb, pinch me moment? What's the vibe, what are you feeling right now? You know, it's been a fantastic week. This is our favorite week of the year, just having the chance to spend the week with our entire community, and I think that it's been a very successful week in terms of what we're trying to accomplish, which was, it's always first and foremost a learning and education conference, and I think that people feel like the array of sessions they've been able to go to and what they've learned, both about the services all together, the new services we announced, and then just especially what other peers are doing on top of the platform I think has been really valuable. I've had a lot of customer meetings over the last few days and the conversations have been so excited, you know, people saying, "I just can't believe," you know. You guys already had so much functionality, but I just can't believe the amount of innovation and capability that you guys just released over the last couple days, and several people said to me, I knew I was having a meeting with you so I had a list of things I was going to ask you to to deliver, and during your keynote, I kept going check, check, check. So there were really positive, excited conversations. Tell about the flywheels going on with you guys right now. I use that term kind of pun intended, because you got some flywheel going on. As you add more services, I detailed in my story, after we met, I teased out this is a competitive advantage for you. You're listening to customers, but you're putting out more services, there's leverage in those services, so it's good for customers, but I worry about the complexity and they might might worry about the complexity. How do you talk about that, and how does your team address that? Because, I mean, tsunami of services. Yeah, well, you know, I think that the first thing to remember is that simply because we have a lot of functionality doesn't mean that customers have to know about every single service every single feature they use what they need when and I don't have to pay for it upfront. One of the reasons we release so many things during the year of over 1300 services this year alone and in about 70 new releases just at reinvent this week is that when you have millions of active customers you have lots of diversity in those customers. Lots of different businesses, lots of different priorities lots of different needs and so, even in the set of customer meetings I've had this week. The first question I asked every single customer I sat down with is what are your impressions, what are you excited about? There was some who said I can't believe I'm so excited about Sage maker it's going to completely change the accessibility of doing machine learning in my org. Some said, oh I really really wanted those language application services and machine learning. Others were totally focused on the multimaster Aurora and global tables for dynamo DB and the graph database. And it's still others said you know I love ECS but I wanted a kubernetes option, and then now that I don't even have to manage containers at the server level and I can manage at the task levels what I'm excited about. And, still others who are IOT customers, that's what they cared about. We have so many customers with such diversity in their businesses and their priorities that they all have a bunch of needs for development and invention and it comes. Just keep on delivering on that. And I want to get your reaction to something that we've been talking about on theCUBE all week. Which is, well I've been pushing it. Stu and I have been kind of debating it. But we see a clear path towards a new renaissance in software development and invention. And it comes down to something that you guys have enabled. We saw a lot of people get excited by some of the deep learning, obviously Luxfer business and some other things, it's easier to do stuff now with the application layer 'cause you don't have to build the full stack. You guys are talking about a reimagining architecture that was Vernors keynote it's all kind of pointing to a new renaissance, a new way to create value. What's your reaction to that? And how do you share that with the customers because it's kind of a new model. Yeah well, I think that this is been happening now for the last 10 years and I think that people aren't building applications for the most part the way they used to. If you're building new applications and you're trying to build all the hosting software all the storage software and all the database software. And all the messaging and queuing and analytics and machine learning ,you're just wasting resources. Because when you have the option of using 120 services from a platform like AWS that has thousands and thousands of people working on it delivering an average three and a half new features a day, that you could choose to use or not, it's so much faster. It's so much more empowering to let your Builders take advantage of that platform. You get from idea to implementation orders of magnitude faster using the cloud. And what keeps happening as we just keep adding more and more capabilities that allow people to do more. Don't forget now even in the marketplace we just had Barry Russell on and you now are bringing a global reach opportunity. So not only can you get to market faster with coding and building value. there's growth. So, it's not just park it in the marketplace and hope that something happens. They're taking advantage of that growth. I think it's a really important point. It's not just a set of services that were building but there are thousands and thousands of ISV's SAS providers who are also building products on top of AWS where their business is growing by leaps and bounds. I mean one of the interesting things about the marketplace I don't know how much you guys have talked about this in the past or currently is that if you talk to most software buyers they hate the process. It's just how long it takes the negotiation process, the EA and by the way, most of the software sellers also hate the process. And so if you can find a mechanism which is what were trying to provide with the NWS marketplace where buyers and sellers can complete those transactions and find each other so much faster, it totally changes the world of buying software and consuming software. Andy I came in this week pretty excited to look at that the adoption of serverless and congratulations you impressed a lot of announcements, talk to a lot of customers. That thing that probably impressed me the most is it went from being kind of just Lambda to really integrated all the service is much more holistic view. But you made a comment that a lot of us in the community kind of poked at a little, which is if you were to build AWS today in 2017 you would build it-- Amazon you mean? Amazon, yeah sorry Amazon, on it today. Now I've talked to startups that are building on serverless, but you know Amazon is a gigantic company I talked to Tim I talked to the team but a lot of things I can't do. Is this a goal or kind of the future or do you feel that I can put a global company of your size built with-- That's a good question, the comment I made was really about directionally what Amazon would do. In the very earliest days of AWS Jeff used to say a lot if I were starting Amazon today I have built-in on top of AWS. We didn't have all the capability in all the functionality at that very moment. But he knew what was coming and he saw what people were still able to accomplish even with where the services were at that point. I think the same thing is true here with Lamda. I think if Amazon were starting today, it's a given they would build it on the cloud and I think with a lot of the applications that comprise Amazon's consumer business, we would build those on our serverless capabilities. We still have plenty of capabilities and features and functionality we need to add to Lambda, and our various services, so that may not be true from the get go right now. But I think if you look at the hundreds of thousands of customers who are building on top of Lambda and lots of real applications. Finra is built a big chunk of their market watch application on top of lambda and Thomson Reuters has built one of their key analytics apps like people are building real serious things on top of Lambda. And the pace of iteration, you'll see there, will increase as well and I really believe that to be true over the next year or too. Andy you've talked a little bit more about competition than I'm used to hearing in the keynote. There's been some pokes at some of the database stuff and that migration but you know there was this colorful bar chart you put up and some data appointing about your marketure is growing. Your continuing growth. How do you look at the market landscape what are people still getting wrong? Yeah I think that I don't think that we actually talked that much more or less about competitors in the keynote. There was a slide that had a color chart that may have been the only difference, but for us it's always about, you could spend so much of your time trying to look at what others are doing and wondering what they're going to do. The reality is if you don't stay focused on your customers and what they actually care about, you're wasting your time. Talking about mobile and business years ago. Alexa for business is a new thing, voice. We heard from Vernor today it's a new interface. So we were talking on theCUBE and this is the first time we're kind of talking about this concept, we're the first to say it, so we'll just say it. Voice first strategy. Mobile first created a massive wealth creation iPhone, new kinds of application development, voice has that same feel, voice first interface could spawn massive innovation. Yeah. What's your view there and reaction. What do you guys talk about internally at Amazon in terms of how voice will take advantage of all your scale. Well I strongly agree with what you heard Vernor communicate in his keynote today. When we first had phones that had apps and you could do all kinds of things by tapping on the phone that was revolutionary. But then when you experience a voice app it makes tapping on your phone so circuit 2010. So, I think that the world will have a huge amount of voice applications and it's going to be peoples preference and part because it's just a more natural expression than actually tapping and trying to click and type things. We had so many customers almost a good chunk of our enterprise meetings we have throughout the year. One of the things customers want to talk about is how can I actually be involved in using Alexa? How can I build skills for Alexa? And then over the last few months that conversation turned to hey are you thinking about making Alexa more useful inside of businesses and for work, and so there's so much applicability. Do you think a voice first is going to have the same kind of impact or more than the mobile trend. I think it has a chance to have as big a impact. I mean all the devices have to continue to evolve and you can see that at Amazon were continuing to build all kinds of diverse devices. But I think voice is going to be a major mode of how people interact with cell phones. Alright Andy 42,000 people I don't know how you top it congratulations on all your success and appreciate the growth you've done with the company. And by the way there's a record breaking chicken wing contest at Tatanka. Yeah we set a Guinness World Record. What is that yeah tell us about this story. Well Tatanka is a buffalo wing eating club that we started in Seattle back in 1997. We go for wings. We used to go every Tuesday night for wings. We had a membership standards you can become a regular member if you eat 10 wings with five pasty wings. A pasty wing is, you know when the sauce sits at room temperature and kind of congeals and gets pasty, so it's five wings wrapped in that paste. Platinum membership is 25 wings plus five pasties. Then we started having eating contests, we called it Tatanka Bowl, and so when we started re:Invet we very much wanted to have a conference that had a lot of interesting fun quirky events. One of the ideas we had was let's try an eating contest. And the first year we tried it we did it at lunch time down in the basement, and nobody wanted to have an eating contest at one o'clock in the afternoon in the middle of re:Invent. So then we moved it to Lagasse Stadium here at the Venetian, and people started coming. So this year we had two groups of about 100 each one at Legasse one at the MGM. They did a 30 minute round and then top five wing eaters in each venue came back to one place for a second round and the winner apparently ate a cumulative total of 59 wings. There were 3,857 wings consumed in the contest. (laughter) That's about as many features as Amazon has released since the first re:Invent. Sounds like you continued the momentum and you're eating away at the competition, congratulations. Andy Jassy CEO of Amazon web services and theCUBE thanks for coming in. Thanks for having me I appreciate it guys thanks for being here. Live coverage here from Las Vegas Amazon Websters re:Invent Annual Conference 2017. It's theCUBE I'm John (mumbles), be back with more live coverage after this short break. (techno music)